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Testimonials
Carly brings a holistic approach to her role in the sense that careful analysis goes into each and every aspect of her program. Overall, we have found Carly to be highly knowledgeable on current and past industry trends, with her monthly analysis and reporting providing valuable insight to both our Management and Board. Since the development of our loyalty offering with Carly, Oatley RSL has seen an increase of approximately 50% in its total membership base. I would have no issues in recommending Carly to any other Club Manager.
Brendon Sacilotto, CEO - Club Oatley
Our Club was planning to implement a Tiered Loyalty Program and being a smaller regional Club we did not have the resources and experienced staff required to implement the strategy.
Carly takes the hassle out of dealing with multiple service providers to ensure the Program operates efficiently from set-up. Carly took ownership of integrating the Program with our Gaming and POS providers having a true understanding of what is needed to get the Program operational. She has relevant Club knowledge and experience with most systems providing the expertise needed to implement an effective Loyalty Program.
Members love benefits. Providing an effective Loyalty Program rewards members through their value to the business. Carly assists in providing the mechanisms for the Club to identify and reward our Members by providing real rewards that Members enjoy.
Our Program has been operational for 6 months and since inception I have seen gaming revenue increase an average of 28% per month.
Committing to an external service provider may seem costly initially. However, when considering the hours in developing and setting up the Program, the improved customer satisfaction, retention and revenue, the cost was of little consideration once implemented. Staff now have a considerable understanding of System operations tracking progress, sending offers and reporting on data for informed decisions.
Kade Morrell, CEO - Cooma Ex-Service's Club
Carly is professional, prompt, friendly and always on time! Our gaming performance is now showing upwards of 20% growth month on month when compared to last year. Carly is extremely competent in offering advice and or overseeing the introduction of tiered loyalty in Clubs. As a CEO I have learned more from my dealings with Carly than in all the gaming related courses I have completed. I would have no hesitation is recommending Carly to any Club manager who wishes to begin their own rewarding journey to introduce a tiered loyalty program and drive overall gaming performance.
Gary Leighton, CEO - Warilla Sports Club
Carly was already engaged when I commenced employment with Corrimal RSL Club, however upon
my commencement she quickly built a rapport and demonstrated her superior knowledge in gaming
analysis and creativity with gaming related promotions.
With Carly’s direction, drive and enthusiasm our yearly turnover over the past two years has
increased by over 12% with net profit increasing in excess of 13% year on year.
I thoroughly enjoy working with Carly, her enthusiasm and drive are infectious and she always
delivers on any tasks we establish. Her input has been invaluable and have assisted with the
development of my knowledge in the gaming sector through her mentoring. She would be an asset
to any venue considering engaging her services.
Sara Watkins, CEO - Corrimal RSL
Before we engaged with Carly, our Club didn't have a Membership Loyalty Program in place and we had very basic Member deals, such as discounts and birthday rewards . There were no tiers, no offers, no special rewards and our higher valued members weren't been recognised. Carly has turned our Club around for the better. We have increased Member interactions, new Members, carded turnover and received so many compliments about the benefits in the loyalty program. We now have the tools to extract relevant data, to effectively analyse and implement marketing strategies and report on results.
When Carly was implementing the Loyalty Program she was so patient and understanding right from the get go. She always made herself available whenever we called or emailed and she never let our questions go unanswered. Carly didn’t just implement a new loyalty program with us, she showed us how to collect data properly and how to interact with members about the Loyalty Program.
Carly always checked in and asked how we were going, asked for Member feedback and more importantly cared about our highs & lows. She’s super friendly and bubbly to work with, which made it so much easier when implementing the Loyalty Program.
Carly has taught me EVERYTHING. I’ve learnt the basics in Excel to manipulating data manually ensuring all systems are reporting correctly. I can now pull reports from the POS & gaming systems and integrate the information to create useful reports. Carly has taught me all of this within 4 months- she is an exceptional person!
Carly is a very patient and understanding person and there is no other loyalty based business I would recommend.
Rhianna Clark, Marketing Manager -
Cooma Ex-Services Club
Carly is a hospitality professional in every sense of the word. Her extensive knowledge of the club industry and the systems that drive it are outstanding. Even better was her ability to impart that knowledge into wisdom for my staff and I which has enabled our club to thrive in an environment where other clubs similar to ours are struggling. I can’t wait for our next project together. We have achieved a 25% increase in social memberships, we have doubled the number of community and sports club events being held at the club. Our catering sales have increased 11% YTD, gaming turnover has increased 6% ytd and our gaming retention has improved by 1%. We now have a systematised membership checking system that returned almost 100% accurate membership database, we have an e-newsletter that goes to 60% of our members and has a 40% open rate.
David Rootham, General Manager - Kiama Golf Club
Carly has demonstrated strong knowledge of gaming systems, loyalty programs and membership activation. Gaming is becoming increasingly competitive with declining markets. Venues need to be at the cutting edge of innovation, product knowledge, customer knowledge and communication to remain relevant. Carly provides all of this support with professionalism and experience. Year to date (1st July 2018) Sports Club Gaming is up 26.3% Turnover and Revenue up 22.8% and 3% growth in turnover at our CBD venue. Membership retention and conversion rates have also improved significantly. I would not hesitate to recommend Carly to any prospective Boards and Management. I have worked with Carly across 3 venues now with outstanding results.
Bernie Brown ACCM, CEO - Shoalhaven Ex-servicemen’s Club
MLSolutions is a reputable company and I have had the pleasure of delivering success stories with our mutual customers. Carly’s customer experience knowledge and dedication to her clients success ALWAYS finds results. With her experience and her approachable manner Carly makes it look easy, but I am always impressed with the level of detail she puts into each client to tailor to everyone’s unique situation.
Christo Nurtis, Ops Manager - RedeemX
Carly is very professional and intelligent. She has a passion for her job and willingness to help others. Working with her in person and over the phone I have found that she is very approachable even after hours and nothing is too much trouble for her. If we can’t come up with a solution, she will attempt anything to find the solution. In less than a year, carding has increased from almost nothing to 35% and still rising. Carly has helped us use our system to its potential. Turnover and Net have increased due to promotions being introduced and we now have fun and exciting promotions that interact the customers. Carly is a highly efficient, friendly and intelligent person. Carly will always go above and beyond her scope and I am confident to recommend her to anyone who asks.
Rebecca Poulter, Gaming Co-ord. - Shoalhaven Ex-Servicemen’s Club
In November 2018 Sporties Group engaged Carly Deards as a Loyalty and Gaming Analyst. Throughout this time Carly formed an integral part of our team analysing the data to a high level in addition to advising the business on strategic direction and tactical outcomes. We found her advice to be informative, reliable and provided invaluable insight into our business.
From this information we developed strategies and initatives to stimulate growth and generate significant returns. I found her to be trustworthy, dependable and a pleasure to work with.
I have no hesitation in recommending Carly as a consultant to any organisation.
Jeffrey Gibbs, CEO - Sporties Group
