about

about membership + loyalty solutions

Hi, I'm Carly.

I specialise in working with small to medium-sized clubs to build loyalty programs, design effective promotions, improve membership databases and generate loyalty through targeted marketing campaigns. With firsthand knowledge of what happens on the floor, my goal is to ensure clubs get maximum benefit out of their systems and promotions. I enjoy building strong relationships with my clients, team members and customers and love kicking goals!

Through my consultancy, Membership & Loyalty Solutions, I tap into the vast experience I've gathered over many years working in a large Sydney-based club with a membership database of 55,000. From working behind the bar, I moved into customer service, to VIP host in the gaming room, back of house and into membership and loyalty, gaining a complete understanding of how clubs work. I later relocated to the South Coast, working in a large club, before identifying that small to medium sized clubs were in need of my assistance. This prompted the launch of my business in 2016. 

a personal approach

I take a personalised approach to delivering customised loyalty programs and do not embrace generic or “cookie cutter” techniques. I love to carefully analyse data and systems, then apply that information to make recommendations and set goals. I firmly believe it’s all about maximising return on investment by designing promotions to reach the right people. 

I have a passion for learning new skills and have completed a Bachelor of Education degree and Gaming Manager’s Development Course. This helps me to quickly put people at ease in a learning environment, ensuring they acquire all the tools they need to be confident and comfortable in using their new system. I am hard working, I add value and I’m firmly focused on achieving results.

more information?

I’d love to learn more about your club and discuss how I can help you achieve your membership and loyalty goals. 

For more information please call me on 0421 666 114.
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